Friday, March 1, 2013

EMMAUS logo

Final Logo design (they wanted a horizontal and vertical option):


Process:



They wanted the figures changed (reminded them too much of cocoons).


The client didn't like the perception that the three figures were standing in front of a picture, instead of being a part of it. They wanted to add a bible and rays...as well as many other things...thankfully I was able to talk them out of most of it (too many elements in one design). I also tried to keep it simpler by only hinting at rays by using a gradient (as seen in the final design at top). They kept wanting more detail on the figures...


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